Our proCess

The proSource inbound marketing system is based on a few key principles:

Begin with Your Goal in Mind

A successful campaign begins with SMART strategies:

  • Establish the goal
  • Conduct a thorough marketing audit. What are you doing now and how is it working?
  • Identify your buyer personas
  • Where are your potential customers located?
  • What keeps your potential customers up at night? What will make their lives easier?

Your Website—the Sales Rep that Never Sleeps

A highly effective website is the sales rep that never sleeps.  Your website should be the center of all your marketing activities, with all other marketing channels (SEO, SEM, blog, social media, e-mail, mobile) connected to it.  This allows your website to double as a data collection and analysis tool, tracking and measuring the success of your inbound marketing efforts.

Compelling Content Creates Customers

Helpful, valuable information will draw your target audience into your website.  proSource will help you create and deliver compelling content in several formats:

  • Blogs
  • Website pages
  • Social media
  • Press releases
  • Photos
  • Video
  • Webinars
  • Presentations

*proSource will optimize all of your content for search, using SEO best practices for every delivery channel

Traffic = Leads = Customers = A Better Bottom Line

Once the traffic to your website through your other marketing channels builds, the next step is to convert it! Traffic won’t mean much to you unless those visitors become leads, and today’s leads must quickly become tomorrow’s customers.  Here’s how proSource guides you through this process:

  • Developing compelling offers (eBooks, webinars, free trials, consultations)
  • Designing eye-catching call-to-action (CTA) buttons
  • Creating engaging and effective landing pages to encourage sales and collect information for future contact (conversion pages)
  • Lead intelligence (gathering information about the lead)
  • Segmenting different types of leads into targeted email lists
  • Identifying where leads are in the sales process and delivering the right message at the right time to motivate a lead to make a purchase
  • Lead tracking

Convert Leads Into Sales

Leads are great, but customers are even better. There are several crucial elements to converting leads into actual dollars.

  • Lead intelligence (gathering information about the lead)
  • Segmenting different types of leads into targeted email lists
  • Identifying where leads are in the sales funnel and delivering the right message via email
  • Lead tracking

Analytics: Measure Your Success and You’ll Get More of It

Today, everything we do on the web can be measured—and it should be! Measurement and analysis is the most important part of building an ever-improving marketing program.  proSource will help you track, measure and analyze:

  • Website visitors
  • Organic visitors
  • Paid visitors
  • Social media visitors
  • Keyword rankings
  • Inbound links
  • Search rankings
  • Number leads
  • Source of the leads
  • Activity of the leads
  • Conversion rates (visit to lead and lead to customer)

Follow Zee

Copyright © 2015 proSource Integrated Marketing | 8057 Rowan Road | Cranberry Twp., PA 16066 | 724.776.3664